When you are a parent running a business, is it far too easy to get bogged down by all the ‘shoulds’, especially because they are often contradictory.
It is said that becoming a parent can get in the way of running a business; but for me the exact opposite is true.
When I started my business I instinctively felt that I should hide my feminine side, because that is what other women leaders who had gone before me did. I had only ever worked for men, so I didn’t have confidence in my own style, which at the time felt quite different.
Trying to combine having babies with growing a business has traditionally been regarded as an overly challenging idea that puts female founders at a big disadvantage to men.